Hallmark Gives Advertisers Early Holiday Gift: Outcomes-Based Measurement...
Hallmark teams up with iSpot for outcomes-based measurement at scale ahead of Countdown to Christmas.
View ArticleSallie Starts Serving Ads to Students Looking for Scholarships
Backpack Media, part of Sallie Mae's sister company, is now selling onsite placements.
View ArticleZendaya Goes Full Action Star In On’s Latest Push for Younger Women
On and Zendaya have released their second co-designed collection as the sportswear brand continues its mission to win over younger women and challenge giants like Nike.
View ArticleMegan Fox Is the ED Treatment In New Ro Sparks Campaign
Erectile dysfunction ads are not usually sexy by nature, but Ro is looking to change that with some help from Megan Fox.In the first-ever celebrity campaign for Ro’s compounded ED […]
View ArticleThree NFL Wives Who Sacked the Stereotype and Ran Their Own Brand Plays
Pro-athlete spouses are rejecting the influencer label to become founders and brand builders in their own right
View ArticleMichael Kassan Invests in $80M Startup OptimizeGEO
With the rise of AI search, "there may not actually be a search page," Kassan said
View ArticleAd Council PSA Reveals the Secret Struggles of New Motherhood
A screaming baby. Stretch marks. Crying in the shower. These harsh realities of early motherhood are too often kept secret, but a new public service announcement out today from the […]
View ArticleSlow Ventures Backs 3 More Creators in Its $64 Million Bet on Niche ‘Cults’
The venture capital firm is writing $1 million to $3 million checks to creators it believes can turn trusted audiences into portfolios of businesses.
View ArticleC-Suite Shocker: David Ellison Adds a Co-CEO for Merged Paramount-WBD
Ynon Kreiz will join the combined Paramount and WBD to lead alongside Ellison.
View ArticleKFC Superfans Prove Their Devotion to Chicken in 30-Minute Game Show
Latest chapter of the "Believe in Chicken" campaign expands into long-form entertainment
View ArticleRunway’s AI Video Agent Creates and Measures Ads Across Platforms
The $5.3 billion startup is launching an agent that creates, versions and analyzes ads across Meta, Google and TikTok.
View ArticleNBC Sports Turns NBA Athletes Into Comic Book Heroes for a Super Second Season
NBC's campaign and activation celebrates the first-ever American Express NBA Tip-Off triple-header.
View ArticleCondé Nast CEO Roger Lynch Departs for Mattel
The former Pandora executive, whose tenure coincided with a paradigm shift in digital media, will be replaced on an interim basis by board member Mike Perlis.
View ArticleThe Trade Desk’s 10 Years on Wall Street: Booms, Busts, and the Battle...
A decade after its blockbuster IPO, The Trade Desk has gone from adtech darling to embattled independent DSP, facing slowing growth, partner defections and a 91% stock slide as it bets its next chapter...
View ArticleEmma Armstrong and Michael Aimette to Depart BBDO NY
Former CEO and CCO joined via Omnicom’s acquisition of IPG.
View ArticleYou Can Order DoorDash Through Texts and Slack Messages Now
DoorDash revealed new agentic shopping features for both companies and individuals
View ArticleShamrock Takes Majority Stake In Saylor, Merging It With Gaming Agency Mutiny
The combined agency is pitching fandom expertise to brands well beyond entertainment and gaming.
View ArticleHorizon’s Bob Lord Takes Aim at Holdcos’ FTE Pricing Models:...
Horizon Media's CEO is challenging legacy FTE-based agency pricing, arguing that value-based compensation is the model of the future.
View ArticleMarketing Has a Goldfish Memory
At Brandweek’s Marketing Vanguard Stage, Little Spoon CMO Caryn Wasser joined ADWEEK chief brand and community officer Jenny Rooney for a fireside chat on why marketing teams keep overcomplicating...
View ArticleThe One Thing Agency Chiefs Want to Change Over the Next 12 Months
From AI upskilling to more time for problem-solving, leaders at Digitas, Partners + Napier, Pereira O'Dell and Walrus share their priorities for the year ahead
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