Lidl Takes On Coca-Cola With Its Own Christmas Truck in the UK
German grocery chain Lidl is taking Coca-Cola's iconic Christmas Caravan head-on in the U.K. The food retailer, which operates more than 12,000 stores in Europe, is turning a can of its Freeway cola...
View ArticleA Deeper Dive Into Election Night 2024 Ratings: Fox News Leads All Networks
Election Night ratings are in and Fox News was viewers' network of choice on Tuesday. FNC attracted 10.3 million total viewers and 3.1 million viewers in the advertiser-rich Adults 25-54 demo during...
View ArticleAbigail Degler to Join WMAR in Baltimore as Meteorologist
Abigail Degler will join ABC affiliate WMAR in Baltimore, Maryland as a weekday meteorologist. Degler previously worked as the weekend morning meteorologist at WJZ in Baltimore, MD. Before moving to...
View ArticleDealmaking and M&A Should Flow In 2025, But That’s Not All Down to Trump
Warner Bros. Discovery chief David Zaslav is not the only CEO anticipating that a new president will be "positive" for the industry. With President-elect Donald Trump heading back to the White House,...
View ArticleMcCann Worldgroup Taps Jordan Doucette as CCO of Canada
McCann Worldgroup has hired creative leader Jordan Doucette as chief creative officer, McCann Worldgroup, Canada, where she will oversee all creative operations across Canadian offices, including...
View ArticleHow Doe-Anderson Brought Multicultural Marketing Into the College Classroom
The minority population (better described as the "emerging majority") currently makes up 42% of the U.S. population and is expected to exceed 50% by mid-century. This group--including Hispanic, Black,...
View ArticleThe Trade Desk Reports Strong Earnings, Forecasting a More ‘Cautious’ Google
The numbers $628 million - Q3 revenue, beating analyst expectations of $619.85 million. That's growth of 27% year-over-year. Over the last 11 quarters, The Trade Desk has had growth of over 20%. $94.2...
View ArticleAgencies Brace For Cultural Upheaval Under Second Trump Presidency
While U.S. citizens process Tuesday night's election results, brands their agencies are on the brink of a cultural shift that will impact how they speak to consumers and broach societal issues. Many...
View ArticleParamount Sees Streaming Success, TV Declines in Third Quarter
The numbers $49 million -- Paramount notched an operating profit of just $49 million--barely above breakeven--but it's the second quarter in a row of profitability for the network. $6.73 billion --...
View ArticleHere’s the Roundup for the Week Ending November 8
Happy Friday to all who celebrate. What a week it's been regardless of your political beliefs. (I was going to write "regardless of where you lean politically" but no one seems to lean anymore, they...
View ArticleLiquid Death and Dr. Squatch Debut ‘Soap for Psychos’
In a scene that's played out a zillion times in the long history of soap commercials, a half-naked male model lathers up in a mildly suggestive but still safe-for-work product demo. But what if the...
View ArticleVideo Uploads on LinkedIn Have Grown 34% Year-Over-Year as the Platform Makes...
LinkedIn is becoming a bigger platform for creators. The social platform for professionals is a growing tool for creators to build an audience and get brand deals. Creators like Gen Z public speaker...
View ArticleWalmart’s Black Friday Campaign Spoofs Your Favorite Film Genres
Holiday shopping at Walmart is about to get dramatic, as the retailer blurs the lines between advertising and entertainment for its Black Friday campaign. Today (Nov. 11), Walmart debuted "Deals of...
View ArticleGoogle Lifts the Lid (a Little) on AI Buying Tool Pmax, Giving Buyers More...
Google has rolled out an A/B testing feature for its AI-powered ad-serving tool Performance Max. This lets advertisers test how certain changes impact campaign performance, such as changing creative...
View ArticleMattel Apologizes For Scandalous Misprint on Wicked Dolls Packaging
Toy maker Mattel went into crisis response mode over the weekend, as shoppers discovered that the packaging for its dolls tied to upcoming Universal Pictures release Wicked included the URL for...
View ArticleRZA Plays a Mystical Beekeeper To Mark Nike’s Wu-Tang Clan Dunk High Re-Release
Hip-hop, sneakers, bees, and basketball collide in Nike's film to mark the re-release of its 1999 Wu-Tang Clan Dunk High model, which debuted on the latter's SNKRS app in early November. "The Hive,"...
View ArticleMajority Promotes Founding Partner Asmirh Davis to President
Majority, an Atlanta-based creative culture agency, has promoted founding partner Asmirh Davis to president. Since the launch of Majority in 2021, Davis has been chief strategy officer. With expertise...
View ArticleCharles Watson Joins WNBC as Reporter
Charles Watson has joined NBC owned New York station WNBC as a general assignment reporter. Watson most recently worked for Philadelphia ABC-owned station WPVI. Before that, he was a national...
View ArticleHeineken USA Appoints Ex-Dos Equis Marketer Alison Payne As CMO
After a tenure in Europe, Heineken marketer Alison Payne is returning to the brand's New York office as chief marketing officer (CMO) of Heineken USA. Most recently, Payne was on the beer giant's...
View ArticleOvernight Cable News Ratings for Nov. 5-7: Kamala Harris’ Concession Speech...
Tuesday, November 5 Fox News was the go-to network on Election Night in both total viewers and the Adults 25-54 demo. The network peaked with over 10 million viewers between 9 p.m. and 12 a.m. ET. CNN...
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