NBCU Supersizes Super Bowl Ad Offerings and AI Capabilities Ahead of 100th...
NBCUniversal will turn 100 in 2026, and ahead of its anniversary, the company is announcing a slate of new advertising features and AI capabilities, including an updated ad model for live events such...
View ArticleSinclair Names Jon Kramer GM of Wisconsin Station
Jon Kramer has been named vice president and general manager of Fox affiliate WMSN in Madison, Wisconsin. Kramer has been the station's general sales manager since 2019. "Jon's extensive expertise in...
View ArticleSilk Ads Tap into Musical Comedy Stylings of TikTok Star Carter Vail
A guitar-strumming TikTok star with a sketch-comedy vibe makes his brand endorsement debut for Danone's Silk, barging into people's daily routines to break them out of their milk habit. The campaign,...
View ArticleWatch Congress Certify Donald Trump’s Election Victory
President-elect Donald Trump's victory in the 2024 election was officially certified by Congress earlier today. Vice President Kamala Harris presided over the joint session, which all the major news...
View ArticleHow Michael Kassan’s 3C Ventures Is Showing Up at CES
Michael Kassan helped put the Consumer Electronics Show (CES) on the map, and now he's back with a new company to help usher in the next wave of the conference. While Kassan has been going to the show...
View ArticleNikki Glaser-Hosted Golden Globes Is ‘Pope-ular’ With 10 Million Viewers
The 82nd annual Golden Globes ratings are in, and they're Wickedly good. According to VideoAmp data, Sunday's Golden Globes, which went up against NBC's Sunday Night Football matchup of the Minnesota...
View ArticleAdtech M&As Have Skyrocketed. What Else Is in Store for 2025?
The digital advertising industry had a lot to celebrate in 2024, as much of the uncertainty brought on by the pandemic was in the rearview mirror. Tech giants saw a spike in ad revenues: While Google's...
View ArticleGeoff Calabrese Leaves Omnicom to be Publicis Groupe’s Chief Commercial Officer
Geoff Calabrese has left Omnicom and will join Publicis Groupe as the holding company's chief commercial officer. Calabrese, who was most recently chief executive officer of North America Investment at...
View ArticleInside Digital Agency Razorfish’s Big Bet on CES
ADWEEK is shadowing Razorfish at CES this week. Follow along for more behind-the-scenes reporting from the event. The Consumer Electronics Show in Las Vegas is a big moment for agencies looking to set...
View ArticleTikTok’s US Agency Lead Departs as Ban Deadline Approaches
Jack Bamberger, TikTok U.S.' general manager of agency business, left the company on Jan. 3, according to a person with direct knowledge. A second source from an advertising agency told ADWEEK that a...
View ArticleCall for Nominations: The Inaugural AI Trailblazers Power 100
ADWEEK has partnered with AI Trailblazers to present the inaugural AI Trailblazers Power 100 list. We're seeking nominations to highlight the talent helping drive AI innovation forward in the marketing...
View ArticleWeek of Dec. 30 Morning News Ratings: Today Leads During the Final Days of 2024
NBC News' Today remained in first place in total viewers and the advertiser-coveted demo of Adults 25-54 during the week of Dec. 30. But the morning show race was tighter during the final days of 2024...
View ArticleComcast Launches Universal Ads: 3 Things Advertisers Should Know
At CES on Monday, Comcast announced the launch of Universal Ads, a TV advertising platform that brings media companies together in a partnership to simplify access to premium video inventory. According...
View ArticleAmazon Is Letting Advertisers Analyze 5 Years Worth of Consumers’ Shopping
Amazon Ads revealed at CES in Las Vegas that brands using its data clean room, Amazon Marketing Cloud, can now query up to five years of purchase signals from the ecommerce giant for measurement use...
View ArticleLyn Plantinga Named SVP of Scripps Local Media Operations
E.W. Scripps has promoted Lyn Plantinga to the role of senior vice president of local media, effective immediately. Plantinga will lead local media operations, overseeing Scripps' team of regional vice...
View ArticleA TikTok Ban Would Leave BookTok Reeling
The clock is officially ticking for TikTok. What once seemed far-fetched now feels more real than ever. After a long, contentious battle--with TikTok arguing that a ban would be unconstitutional and...
View ArticleHanes Proposes a Resolution For Your Underwear Drawer: ‘If You Wouldn’t...
As people try to stick to New Year's resolutions, Hanes has issued its own maxim for fresh starts: "If You Wouldn't Flaunt It, Refresh It." Created by agency of record Special U.S., the brand's new...
View ArticleAdvertisers Can Now See if Amazon’s Streaming Ads Drive Sales at Walmart and...
Brands have long been able to track if their Amazon streaming TV ads lead to sales on the ecommerce giant. Now, they can see if those campaigns drive sales at other retailers, too. While Amazon...
View ArticleAdvertisers Feel ‘Less Powerful’ as Meta Embraces Right-Wing Influences
Meta might have opted for a content moderation tactic similar to X, but don't expect brands to boycott Facebook in the same way they did Elon Musk's platform. Meta CEO Mark Zuckerberg announced changes...
View ArticleWarner Bros. Shuffles Its Executive Ranks
Not even the pink aura of Barbie could save the top brass at Warner Bros. Motion Pictures from the effects of the pandemic and the Screen Actors Guild/American Federation of Television and Radio...
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