Week of Jan. 6 Evening News Ratings: ABC News Dominates the First Full Week...
The first full week of 2025 was busy for breaking news. The Los Angeles wildfires and former President Jimmy Carter's state funeral dominated the headlines and propelled the three evening newscasts to...
View ArticleLA Stations Saw Audience Increase During Wildfire Coverage
Los Angeles' local stations saw a spike in viewership when the fires in Pacific Palisades and Altadena started on Tuesday. Stations went wall-to-wall with coverage. Variety said the local stations saw...
View ArticleNextdoor Names New CRO as Part of Broader Turnaround
The social platform Nextdoor named executive Michael Kiernan as its new chief revenue officer on Wednesday, part of a broader bid from the company to reinvent itself and its advertising business under...
View ArticleTikTok Changed How Americans Shop. Brands Will Need to Fill the Engagement Void
By any metric, ByteDance's TikTok is nothing less than a phenomenal success. Launching abroad in 2016, then stateside in 2018--a latecomer to the social media platform landscape, in fact--its current...
View ArticleCoors Light Super Bowl 59 Ad Finds ‘Office Space’ for a [Half] Case of the...
Coors Light is throwing its latest Super Bowl party like it's 1999. That year, Mike Judge released the dark comedy Office Space about a software company employee enduring the bleak monotony of...
View ArticleApple TV+ Stages an Eerie Stunt at Grand Central for Severance Season 2
Apple TV+ engaged in some dystopian performance art to promote the second season of its hit show Severance. On Jan. 14 at Grand Central Terminal in New York, actors Adam Scott, Britt Lower, and Zach...
View ArticleReese’s Super Bowl 59 Ad Teasers Show Return to Wacky Humor
Reese's has some monumental, lava-related news, according to the teasers for its Super Bowl 59 commercial. The Hershey brand is returning to the Big Game for the second consecutive year. Reese's plans...
View ArticleAgencies Prepare to Shift Social Strategies as TikTok Ban Looks Likely
Brands and agencies have been seemingly unruffled about a potential TikTok ban becoming a reality in the U.S.--until now. After the Supreme Court displayed skepticism on Friday while hearing oral...
View ArticleState Farm Halts Super Bowl Ad, Delays Severance Campaign as LA Fires Rage
State Farm has canceled plans to run an ad during Super Bowl 59 and has paused filming on a campaign with a tie-in to Apple TV+ drama Severance as the Los Angeles wildfires continue to burn. The Super...
View ArticleStrategies for Connecting With Consumers in a Fragmented Media Landscape
This post was created in partnership with Nielsen Instead of chasing consumers and their fragmented viewing habits, marketers need to adapt how they measure, target, and capture audiences as lines blur...
View ArticleHow IRCode Is Inspiring New Creative Strategies that Enhance Brand Engagement
This post was created in partnership with IRCode Online interaction is evolving, and so is how brands connect with their audiences. At Adweek's CES House Sunset Soiree, Matty Beckerman, founder and CEO...
View ArticleFrom Clicks to Connection: Tech’s Role in Creating Lifelong Consumers
This post was created in partnership with Fetch During Adweek's webinar, From Clicks to Connection: Tech's Role in Creating Lifelong Consumers, industry leaders explored how brands can use technology,...
View Article‘It’s Devastating’: As TikTok Ban Nears, DTC Brands Confront the Loss of Key...
Take a stroll down a Target aisle and you might spot the period care brand August. You'd have TikTok's algorithm to thank for that. After launching in 2020, August gained traction on TikTok with...
View ArticlePublishers Are Migrating TikTok Audiences to Other Platforms Ahead of a...
With the fate of TikTok hanging on a Supreme Court ruling, news and entertainment publishers are taking steps to prepare for a social media landscape without the popular vertical video app. To do so,...
View ArticleMischief Has Been Quietly Building a Media Department
Buzzy creative shop Mischief @ No Fixed Address has entered the media planning and buying space. The agency exclusively revealed to ADWEEK that it has been quietly building a media department for the...
View ArticleAnthony Anderson Reveals Why He’s Getting Business-ish
Black-ish star Anthony Anderson is getting into the advertising... uh, business-ish. With his eight-season run as an ad exec on the hit ABC comedy in the rearview, the actor and entrepreneur made his...
View ArticlePatrick Mahomes Ends Years of Online Rumors: ‘A Proud User of Invisalign’
Patrick Mahomes' new brand partnership has some bite. After years of fan theories and speculation online that Mahomes uses Invisalign--with internet sleuths suspecting the Kansas City Chiefs...
View ArticleStella Artois is Back in the Super Bowl as AB InBev Readies Ad Blitz
After a five-year hiatus, Stella Artois is making its return to the Big Game as part of Anheuser-Busch's (AB InBev) Super Bowl 59 ad blitz, which will also include for Bud Light, Budweiser, Busch...
View ArticleRetail Media in 2025: Google’s Big Bets, New Tech and More
Draw the curtain on 2024 with another insightful episode of The Garage featuring Shawn McGahee, head of retail media ads at Google. Shawn joins hosts Dan Massimino and Evan Hovorka with all the details...
View ArticleGroupM U.S. Chief Investment Officer Matt Sweeney to Exit
Longtime GroupM executive Matt Sweeney has stepped down from his role, ADWEEK has learned. Sweeney has been with GroupM since 2014, when he joined the company as senior vice president of client...
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