IPG Plans to Restructure Ahead of Closing Deal With Omnicom
Interpublic Group (IPG), which is preparing for a takeover by rival Omnicom Group later this year, reported its full year and Q4 2024 earnings on Wednesday (Feb. 12). The numbers $9.2 billion - IPG's...
View ArticleSuper Bowl 59 Reaches $800 Million in Ad Revenue for Fox and Tubi
Fox just keeps on winning the Super Bowl. Today, Fox announced that Super Bowl 59 on Fox and Tubi generated over $800 Million in gross revenue from advertising sales across all platforms, with record...
View ArticleSkims’ New Provocative Ad Stars Kim Kardashian as ‘Fairy Butt Mother’
We all know the fairy godmother. In her latest campaign for her apparel brand, Skims, Kim Kardashian puts a spin on that lore by playing a "fairy butt mother." The ad announces Skims' The Ultimate...
View ArticleThe Trade Desk Misses Revenue Target For the First Time Due to Company...
The numbers: $741 million: Q4 revenue (compared with the DSP's own earlier guidance of $756 million), a 22% increase YoY $2.4 billion: Full-year revenue, up 26% 26%: Amount its stock price fell per...
View ArticleArmando Turco Returns to Agencyland as President of Mojo Supermarket
Longtime agency veteran Armando Turco is returning to the business as president of independent agency Mojo Supermarket. Turco spent two-and-a-half years at dairy alternative brand Oatly, before leaving...
View ArticleHumane Society Unveils New Name, New Logo—and an Ad Starring Animal Puppets
The Peter Gabriel song "Solsbury Hill"--written just after the vocalist departed the prog-rock band Genesis--has been a radio mainstay since its 1977 release. Its galloping 7/4 time and catchy guitar...
View ArticleCeraVe Teams Up With SNL, Basketball, and Broadway Stars to Hype Its New...
A strange thing happened after the Feb. 6 NBA game between the Dallas Mavericks and Boston Celtics: Mavericks star Anthony Davis was spotted lugging a giant cooler of CeraVe moisturizer as he left the...
View ArticleHalf of Americans Have Felt Stereotyped by Targeted Ads, Study Finds
Nearly half of all North American consumers feel that they've been targeted by an ad that offensively stereotypes them, according to new research from contextual advertising firm GumGum, shared...
View ArticleParamount+’s The Lodge Returns To Immerse Fans Into Popular TV Shows
Get ready to immerse yourself into your favorite Paramount+ series once again. The streaming service is bringing The Lodge back for a third year after reaching thousands of fans nationally over the...
View ArticleFCC Plans to Investigate Comcast Over DEI
Federal Communications Chair Brendan Carr has let Comcast know in writing that the agency will investigate the company's DEI practices. Since Comcast is the parent company of NBCUniversal Local and...
View ArticleWAVE in Louisville Announces Replacements for Retiring Anchor
WAVE News in Louisville, Kentucky has announced some anchor changes after the retirement of longtime Louisville news anchor and WAVE Troubleshooter John Boel (pictured center). Boel announced his...
View ArticleWheels Up: Goodyear Names Publicis Groupe Integrated Global AOR
The Goodyear Tire & Rubber Company is consolidating its global integrated account with Publicis Groupe as agency of record. Goodyear will be serviced by a bespoke Power of One solution, called "P1T...
View ArticleFCC Launches Investigation into NBC News’ Parent Company Over DEI Programs
NBCUniversal News Group's parent company, Comcast, is the latest media conglomerate to come under the Federal Communications Commission's microscope. FCC chairman Brendan Carr has launched an...
View ArticleWhat Marketers Can Learn From Kendrick Lamar’s Monumental Year
2024 was undoubtedly Kendrick Lamar's year--both musically and culturally. The rapper didn't just dominate the charts; he took the entire entertainment landscape by storm. From his highly publicized...
View ArticleHappy Birthday to You(Tube)
As is the case with many startup success stories, YouTube's original value proposition didn't turn out to be its true superpower. Befitting its launch on February 14, 2005, the company actually began...
View ArticleThe Californians Reunite in Volkswagen Ad Ahead of SNL50
Ahead of the 50th anniversary of Saturday Night Live this weekend, Volkswagen and NBCUniversal have debuted a new co-branded spot, which is a reimagining of its popular sketch The Californians. Former...
View ArticleThis PSA’s Puppet Exposes the Manosphere’s Growing Influence
A young, isolated boy finds someone who pumps him up and encourages him to assert himself, to the point of starting fights at school and harassing female classmates. The impressionable grade-schooler...
View ArticleGray Names Blake Sebo GM of Alaska Stations
Blake Sebo has been named general manager of Gray owned NBC and CBS affiliates KTUU and KYES in Anchorage, Alaska. Sebo comes from KHBS/KHOG in Fort Smith-Fayetteville, Arkansas, where he was the sales...
View ArticleWoman Accused of Stealing Adan Manzano’s Cell Phone and Credit Cards Makes...
The woman accused of stealing from Kansas City reporter Adan Manzano was in court for the first time in Jefferson Parish. Danette Colbert is charged with stealing Manzano's cell phone and credit cards....
View ArticleThree Senators Blast FCC for ‘Weaponizing its Authority,’ Cite First...
Senators Edward J. Markey (D-Mass.), Ben Ray Lujan (D-N.M.), and Gary Peters (D-Mich.), members of the Senate Commerce, Science, and Transportation Committee, have written a sternly worded letter to...
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