Democratic Senators Sound Alarm Over Musk’s Influence in Pushing Brands Back...
As Elon Musk's influence in Washington, D.C., continues to grow, large brands have restarted or bumped up ad spend on X, and five Democratic senators expressed concern that this trend is no...
View ArticleWednesday, March 5 Cable Evening News Ratings: The Five Surpasses 5 Million...
Fox News' The Five ascended to new heights on Wednesday evening as cable news' most-watched program broke crossed 5 million total viewers and 500,000 viewers in the Adults 25-54 demo. The Rachel Maddow...
View ArticleLiveRamp to Lay Off 5% of Workforce in Restructuring
Adtech firm LiveRamp will lay off 65 employees, representing approximately 5% of its full-time staff, the company confirmed in an SEC filing Thursday. "The restructuring," the company wrote, "is part...
View ArticleDaily Wire Welcomes Perplexity to Advertise on The Ben Shapiro Show
For years, right-wing political commentator Ben Shapiro has read out the standard 60-second host-read ad, plugging sponsors with the same no-frills efficiency on his podcast. But this year, his...
View ArticleHere’s the Roundup for the Week Ending March 7
Happy Friday to all who celebrate! Soon we will have more daylight and less sleep. Oh, the humanity. Which is better? Do we have to choose? In this week's edition of stories we didn't write up for one...
View ArticleAflac’s Dan Amos Reveals How He’s Successfully Held Onto the CEO’s Job for 35...
Dan Amos will be the first to tell you that he never expected to become CEO when he joined Aflac as a sales rep in 1973. He was happy in sales, and good at it. When the supplemental-insurance giant...
View ArticleHow News Networks Are Embracing the Rise of Video Podcasts
Podcasts have long been a popular news and information source, and the various news networks--along with podcast companies like Wondery--have been steadily building their catalogues to meet the growing...
View ArticleWatch the Ads That The Brutalist Director Brady Corbet Made to Get Paid
The Brutalist director Brady Corbet has made his advertising directorial debut with a trio of ads for Bloomberg Media. Fresh off his post-war epic, The Brutalist, winning three Oscars, Corbet directed...
View ArticleWhy Sensodyne Made a Branded Documentary for Hulu
Trips to the dentist can be stressful under the best of circumstances, whether you're a marathon man or a kid from Skid Row. But keeping regular dental appointments is a particularly big ask if you're...
View ArticleCoca-Cola Pits Incumbent WPP Against Publicis In U.S. Media Review
The Coca-Cola company has selected incumbent WPP and Publicis Groupe as finalists in a closed door review of its U.S. media business, a source with knowledge of the situation confirmed to ADWEEK. WPP...
View ArticleHulu Turned Food Trucks and Comedy Shows Into Ads to Promote the Show Deli Boys
Hulu is a bringing a taste of Pakistani American culture and comedy to audiences. The streaming service premiered its new series, Deli Boys, this week. The half-hour show centers on a pair of Pakistani...
View ArticleTicker: Trey Yingst Honored at 1st Amendment Awards, Says “Journalists Are...
Top of the Ticker: Fox News chief foreign correspondent Trey Yingst was honored at the Radio Television Digital News Association's 34th annual First Amendment Awards on Thursday night. In his...
View ArticleParamount Global Seeks to Dismiss Donald Trump’s $20 Billion Lawsuit
CBS News' parent company, Paramount Global, has filed a pair of motions seeking to dismiss President Donald Trump's $20 billion lawsuit against the news organization. The president filed the lawsuit in...
View ArticleHershey Names Kraft Heinz Exec Tiffany Menyhart Chief Customer Officer
The Hershey Company has hired former Kraft Heinz executive Tiffany Menyhart as its new chief customer officer (CCO). With 30 years of sales and CPG experience, including 15 years in confection,...
View ArticleFamily of Missing Iowa Anchor Releases Statement About Unsealing Search...
Jodi Huisentruit's family has issued a statement about the 2017 search warrant concerning a person of interest in the Iowa news anchors disappearance. Huisentruit disappeared on June 27, 1995, while on...
View ArticleThe Guardian Joins The Trade Desk’s Direct Route to Advertisers, OpenPath,...
The Guardian is the latest publisher to join The Trade Desk's supply path optimization product, OpenPath, giving advertisers direct access to its inventory. The decision was driven by sustainability...
View ArticleSinclair Names David Todd Bailey as GM of KTXS in Abilene
David Todd Bailey has been named vice president and general manager of Sinclair station KTXS in Abilene, Texas. "We're thrilled to have David return to KTXS to lead the station," said Rob Weisbord, COO...
View ArticleMcAfee Picks Stephanie Fried as CMO to Show It’s More Than An Antivirus Tool
McAfee has appointed ex-Fandom marketer Stephanie Fried as executive vp and chief marketing officer (CMO), with a remit to show how the brand has evolved beyond its antivirus roots. If you've ever...
View ArticleStruggling Product Behind The Trade Desk’s Revenue Woes Angers Buyers and...
In its February earnings call, The Trade Desk set an ambitious goal to get all its advertiser clients onto a major platform upgrade, Kokai. Adoption, to that point, had been sluggish, and the company...
View ArticleInside the Biggest Brand Activations at SXSW, Ranked by ADWEEK
South by Southwest, a sprawling series of conferences and festivals that takes place over 10 days each spring in Austin, Texas, kicked off on March 7. In addition to music, film, tech innovation, and...
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