Tubi Unveils New Ad Products and Partnerships to Reach Growing Gen Z Audience
Tubi showcases new products to reach younger viewers at NewFronts.
View ArticleComcast’s Cable Spin-Off Officially Rebrands as Versant
Versant CEO Mark Lazarus says the new name is a "blueprint for versatility, growth, and innovation."
View ArticleWeek of April 28 Morning News Ratings: All 3 Morning Shows Avoid Total Viewer...
The trio did see erosion among Adults 25-54 viewers.
View ArticleWeek of April 28 Evening News Ratings: NBC Nightly News Scores Week-to-Week...
NBC Nightly News with Lester Holt was also the only newscast to record year-to-year growth in the demo.
View ArticleJeff Hoffman Named News Director for WKYC in Cleveland
Hoffman last worked as vice president and general manager of WKMG in Orlando.
View ArticleTwo Years Ago, Ford’s Made-in-America Talk Was Just Marketing. Today,...
Tariffs are still a dark cloud—but there's a silver lining for Ford.
View ArticleDisney Touts Upfront Offerings and Coverage the Super Bowl Has ‘Never...
Global ads president Rita Ferro previews Disney's upfront offerings and its 2027 Big Game.
View ArticleDoorDash Scoops Up UK-Based Deliveroo for $3.9 Billion, Expanding Its...
The acquisition could better compete with Uber.
View ArticleWeek of April 28 Cable News Ratings: MSNBC Experiences Drops in Primetime and...
The week marked the conclusion of Rachel Maddow's 100-day run hosting her show five nights a week.
View ArticleCBS Wins Nielsen’s Multiplatform Viewership for 2024-25 TV Season Among...
Among all platforms, Netflix was the undisputed champ courtesy of Squid Game.
View ArticleFrances Wang Leaves WCAU in Philadelphia After Three Years
She said she'd keep viewers posted about what's next
View ArticleSnapchat to Snap Up Brands With Ad Campaign and Music Series
Snapchat pitches advertisers on ad updates and brand campaign at NewFronts.
View ArticleRihanna’s Fenty Signs First WNBA Team Deal With New York Liberty
The beauty brand will incorporate mascot Ellie and logos onto gear.
View ArticleGoodway Group Names Paul Frampton-Calero CEO; Jay Friedman Stays on as Advisor
Paul Frampton-Calero will take over as CEO of Goodway Group, aiming to boost its commerce, AI, and consulting businesses.
View ArticleOAN Will Provide News Feed Services to VOA
Kari Lake described the arrangement as an "enormous benefit" to U.S. taxpayers, but others dispute the plan.
View ArticleDavid Banner Reveals How Brands Can Crack the Cultural Code
As creators and artists increasingly drive consumer trends, brands must look to them to set the tone for what’s cool and relevant.But in the race to show up authentically, some […]
View ArticleKatie Nahoum Joins New York Red Bulls’ Starting Lineup as CMO
The marketing vet moves from food and wellness to sports.
View ArticleA.P. Herrald Joins WVVA in West Virginia as Evening Co-Anchor
Harreld will anchor the 5, 6 and 11 p.m. newscasts alongside Ben Schwartz.
View ArticleSaturday, May 3 Evening Cable News Ratings: Fox News is 1st on a Quiet Saturday
Re-airs of Rachel Maddow and Bill Maher led for MSNBC and CNN respectively, while Life, Liberty & Levin was first on Fox News.
View ArticleThe Weekend and The Weeknight Make Quiet MSNBC Debuts
The Weekend and The Weeknight launched to mixed ratings results.
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