Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 758

How Advertisers Can Fight Ad Fraud

$
0
0
This post was created in partnership with Human Online fraud prevention isn't just about protecting brands and their customers. Beating bad actors can maximize spends, minimize waste, and optimize outcomes for digital advertisers, according to Geoff Stupay, vp of media strategy at cybersecurity firm Human. But as both content and crime grow "exponentially" online, marketers...

Viewing all articles
Browse latest Browse all 758

Trending Articles