How Advertisers Can Fight Ad Fraud
This post was created in partnership with Human Online fraud prevention isn't just about protecting brands and their customers. Beating bad actors can maximize spends, minimize waste, and optimize...
View ArticleInside Alisyn Camerota’s Quiet Departure From CNN
CNN's Alisyn Camerota anchored her final show on Sunday afternoon. Filling in for Fredricka Whitfield, Camerota informed viewers at the end of the 4 p.m. hour that she would be moving on after a...
View ArticleNew York Times Ends Relationship With Droga5, Adds 72andSunny to Roster
The New York Times has ended its relationship with Droga5 and has added 72andSunny to its creative roster to work on major brand campaigns, ADWEEK has learned. The Times said it does not have an agency...
View ArticleMen’s Grooming Brand Duke Cannon Names Quality Meats Agency of Record
Men's grooming brand Duke Cannon has selected Quality Meats as its creative agency of record (AOR), it exclusively told ADWEEK. The agency will collaborate with the brand's internal team to develop...
View ArticleTicker: CNN to Cover a Basketball GOAT in New Original Series
Top of the Ticker: January 2025 will mark five years since the tragic loss of basketball legend Kobe Bryant. CNN is paying homage to the NBA star with a three-part CNN Original Series that dives into...
View ArticleMischief Is ‘Unignorable’ as ADWEEK’s 2024 Midsize Agency of the Year
For Greg Hahn, co-founder and chief creative officer of Mischief @ No Fixed Address, the riskiest thing a brand can do is be "ignorable." Mischief's own brand of creativity has been hard to ignore the...
View ArticleADWEEK’s 2024 Experiential Award Winners Take FOMO to the Next Level
The aspirations around experiential events have exploded in recent years. Activations used to be confined to physical spaces, and now entire worlds can be built in digital realms like Fortnite. And...
View Article5 Retail Media Partnerships That Should Totally Happen in 2025
As the retail and commerce media industry grows, the space is ripe for new deals between retailers and publishers. In April, ADWEEK broke the news about Best Buy's partnership with CNET, and some...
View ArticleMeet ADWEEK’s 2024 Agency of the Year Winners
Agencies earn their reputations with brilliant creativity and the iconic brands they build. But the best agencies are also stable businesses with longstanding clients, not leaky buckets. They are...
View ArticleInfographic: 3 Reasons Why Private Labels Are On the Rise
A few recent events have put private labels, also known as store brands, in a good position for the future. First, supply chain issues during the pandemic led to shortages among big-name brands,...
View ArticleThe AI Firms Helping Publishers Navigate AI in 2024 Signals a Maturing Ecosystem
Tensions have been flaring between publishers and AI companies over content usage in 2024, but some AI-backed startups have emerged to help reconcile these conflicts. From helping publishers navigate...
View ArticleMacy’s Santaland Still Enchants Believers After 163 Years
The holidays have long been the time when American retailers look for a bit of extra help in their stores. Most of the short-term gigs are of the shelf-stocking and checkout nature. And that makes one...
View Article7 Top Creator Partnerships of 2024 That Made a Splash
In 2024, creators took center stage for marketers. Brands began to view them as more than just attention-grabbers. Creators helped develop products, drum up social media buzz, and drive sales....
View ArticlePowerlifting Is Just One Flex for Check My Ads’ Arielle Garcia
Being the director of intelligence for adtech watchdog group Check My Ads means a lot of heavy lifting for Arielle Garcia. She leads research and industry engagement for the nonprofit, "starting the...
View ArticleP.F. Chang’s Fills CMO Post With Ticketmaster Exec Sonika Patel
Asian-fusion restaurant chain P.F. Chang's has appointed Sonika Patel as its new chief marketing officer, it announced today (Dec. 17). As CMO, Patel fills a position that has been vacant since Tana...
View ArticleWeek of Dec. 9 Morning News Ratings: Today Stands Alone in Week-to-Week Growth
The morning show battles are settling into the new normal as NBC News' Today continues to be the most-watched program among total viewers and the advertiser-coveted demo of Adults 25-54. Today widened...
View ArticleNue Agency Founder Jesse Kirshbaum Says Brands Should Pay Attention to Music...
With Nue Agency and its accompanying weekly newsletter Beats + Bytes, music marketer and talent agent Jesse Kirshbaum explores the intersection of music, technology, and brand marketing. Kirshbaum...
View ArticleWeek of Dec. 9 Evening News Ratings: Audience Interest is Flat as 2024 Winds...
ABC World News with David Muir remained America's No. 1 evening news program in total viewers and the Adults 25-54 audience for the week of December 9. All three evening newscasts showed minimal to no...
View ArticleI Sold My Agency to Edelman 20 Years Ago. Here’s What I Learned
Twenty years ago, I sold my namesake agency I founded at age 27 to Edelman. At the time, many accused me of being a sellout, but the truth is I would have sold out had I not sold the agency. I never...
View ArticleHow Hallmark Is Turning Its Biggest Cliche Into a Reality Series
It's a tale as old as (Christmas) time: A big city single gal spends the holidays in a snowy small town where she makes a love connection with a local single guy. That storyline is the hallmark of the...
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