Overnight Cable News Ratings Nov. 19-21: SpinCo News Fails to Spark an MSNBC...
Tuesday, November 19 Fox News continues to lap the competition in both total viewers and the Adults 25-54 demo. Jesse Watters Primetime was the network's most-watched show in the latter category, while...
View ArticleBrands Are Lining Up for the Chance to Help Americans Cook Thanksgiving...
According to recent polling from Pew and Harris, 91% of Americans celebrate Thanksgiving, and six in 10 plan to cook it themselves. Using a little back-of-the-envelope math means nearly 183 million...
View ArticleJoey King (Literally) Puts On Her Game Face for e.l.f as It Continues to...
E.l.f. Cosmetics is expanding its sports marketing presence with its football-themed "Eyes. Lips. Face. Fandom." campaign. Created in partnership with 72andSunny Amsterdam, the beauty brand recruited...
View ArticleKaitlan Collins Is Named CNN’s Chief White House Correspondent Setting Up...
Kaitlan Collins is returning to Washington, D.C., to be CNN's chief White House correspondent for President-elect Donald Trump's second term. CNN CEO and Chairman Mark Thompson announced Collins'...
View ArticleWalmart Becomes the Latest (and Largest) Brand to Slash DEI Initiatives
The latest diversity, equity, and inclusion domino to fall is also the largest, as retail colossus Walmart confirmed that it is scaling back or eliminating related initiatives, including no longer...
View ArticleHow Wicked Avoided Consumer Fatigue To Create Box Office Magic
In recent years, the marketing landscape has been dominated by large-scale, expensive campaigns designed to capture consumer attention. From the ubiquitous pink of the Barbie movie to the pervasive...
View ArticleNielsen Confirms It Will No Longer Sunset Legacy TV Ratings
It would be an understatement to say that the measurement industry has undergone a lot of changes in the last few years, especially for Nielsen. In April 2023, the analytics giant regained national...
View ArticleWeek of November 18 Evening News Ratings: Audiences Return After...
Viewer interest in national and global affairs apparently returned the week of Nov. 18 as all three evening news broadcasts saw audience gains. Controversy surrounding Matt Gaetz's now-withdrawn...
View ArticlePodcasts Are Increasingly a Visual Medium
One factor behind President-elect Donald Trump's victory in early November was his campaign's decision to bet on new media, such as podcasts, rather than rely on legacy networks and paid advertising....
View ArticleWeek of Nov. 18 Morning News Ratings: Today Celebrates One Month on Top
It's a month at the top for NBC News' Today. The morning show celebrated its fourth week as No. 1 among total viewers and the Adults 25-54 demo for the week of Nov. 18. This is Today's first November...
View ArticleScripps Creates Team to Lead AI Strategy, Business Development and Operations
The E.W. Scripps Company has created a leadership team to guide the acceleration of the company's artificial intelligence strategy. Kerry Oslund has been named vice president of AI strategy, and...
View ArticleCrisis in the Kitchen? These Leading Food Brands Are Serving Up Free Help for...
Local news site Patch recently asked its readers to submit their worst Thanksgiving dinner fails, and--no surprise here--most of them stemmed from screwups in the kitchen. There was the cook who forgot...
View ArticleHere Are the Brands You’ll See During Amazon’s Black Friday NFL Game
Amazon's Prime Video has its starting lineup of Black Friday NFL brand sponsors, and fans are about to be blitzed by shoppable deals. During ADWEEK's Mediaweek event a month ago, Amazon head of U.S....
View ArticleF1 Academy and Brand Partners Open Lanes for Women Beyond Formula 1
F1 Academy and its partners used the bright lights of this year's Las Vegas Grand Prix and its special events to introduce the sports and business worlds to the women driving its race series. In 2025,...
View ArticleAirbnb Helps Santa Avoid a Hotel ‘Santastrophe’ in New Holiday Ad
Airbnb is serving up its new holiday spot, "Santastrophe," just in time for Thanksgiving in a continued effort to demonstrate the benefits of properties available for rental via its platform compared...
View ArticleHere’s a Short Roundup for This Week
We'll be off the rest of the week, so until then, enjoy your time whether you have to work the holiday or not. I'm not sure if stations still feed their employees, but my holiday memories always...
View ArticleMy Journey Through Recovery Took Me From Jail to Cannes
Let me begin by stating that I'm not from the advertising or marketing world. So you can imagine my surprise when I was invited to attend the Cannes Lions International Festival of Creativity to...
View ArticleHow NBC News’ Election Night Digital Wins Forecast the Future of Broadcast News
If Election Day is the political world's equivalent of the Super Bowl, then NBC News' digital platforms scored a touchdown to kick off the month. NBCNews.com and NBC News Now saw their two highest days...
View ArticleApple’s Moving Holiday Ad Follows a Father’s Journey With Hearing Loss
Apple's emotional holiday ad follows the journey of a father living with hearing loss, as the brand continues to highlight its accessible technology for people with disabilities. "Heartstrings,"...
View ArticleFox News Turns the Calendar From Turkeys to Christmas Trees
The weather outside may have been frightful ahead of Thanksgiving, but the Fox News crew sought to warm hearts with the network's fifth annual All-American Christmas Tree Lighting. Held the week before...
View Article