Week of Nov. 18 Cable News Ratings: Post-Election News Fatigue Continues
This is TVNewser's basic cable network ranker and cable news report for the week of Nov. 18, 2024. All three cable news networks continued to see week-to-week declines in both total viewers and the...
View ArticleTools of the Trade: Lyle Jenks of Bond X
Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a...
View ArticleThe Q5 Advantage: How Smart Marketers Are Turning Post-Holiday Silence Into...
While the marketing world fixates on Q4's holiday rush, a golden opportunity lurks in plain sight: Q5, the "invisible quarter." Forget the myth that consumers hibernate after the holidays. With 45% of...
View ArticleYour Black Friday Buys Could Show Up on the Las Vegas Sphere
As you're scrolling through Black Friday and Cyber Monday deals this week, your purchases just might make an appearance on the Las Vegas Sphere. Shopify worked with Sphere to create a real-time...
View ArticleAmerican Coup Reveals How Journalism Aided the 1898 Wilmington Massacre
Stop us if this scenario sounds familiar: A closely-watched election; voters split along party--and racial--lines; misinformation circulated as journalism; and an undercurrent of violence that grows...
View ArticleSocial Media Speculates After WRC Anchor Leon Harris Stumbles Through Newscast
WRC anchor Leon Harris is making news after leaving the Washington, D.C., NBC-owned station's Thanksgiving night broadcast early. A clip posted to X showed Harris stumbling through scripts and speaking...
View ArticleSugar23 and Fifth Season Create New Brand-Focused TV and Film Studio
Today, management and production company Sugar23 and Fifth Season, the production and distribution company behind shows like Apple TV+'s Severance, announced a new film and TV studio that aims to...
View ArticleThe Biggest AI Ad Snafus of 2024
This article was originally published in August, and has since been updated with new information. Brands promoting ads featuring artificial intelligence, and tech capabilities at large, are not reading...
View ArticleWhat to Know About TelevisaUnivision Layoffs, Ad Sales Changes
TelevisaUnivision is making structural changes, CEO Daniel Alegre announced. During an earnings call in October, Alegre, who joined the company as CEO in September, noted that TelevisaUnivision was at...
View ArticleFormer Intuit CMO Lara Balazs Jumps to Adobe
Adobe has appointed former Intuit CMO Lara Balazs as chief marketing officer (CMO) and evp of global marketing, filling a post that has been vacant since February 2023. Balazs spent six years at...
View ArticleEarly Holiday Spending Surges, but Consumers Aren’t Finding Massive Deals
With a shortened holiday season, retailers cranked out a slew of promotions over Thanksgiving weekend, leading consumers to spend heavily. Sales are expected to reach $41 billion during the five-day...
View ArticleToi Thornton Departs NBC Connecticut After A Year
Toi Thornton has signed off from NBC Connecticut. Thornton was the weekend morning anchor at the NBC owned Hartford station. "LIFE UPDATE: This week is my final week at NBC Connecticut. Thank you to...
View ArticleThe 5 Most Controversial Billboards of 2024
This article was originally published in May 2024, and has since been updated with new information The first billboard ads date back to 1835 when Jared Bell debuted 50-foot-high placards to advertise...
View ArticleWant to Cut Emissions From Your Ad Campaign? Try Old-Fashioned Billboards
Out-of-home advertising could reduce the carbon emissions of your ad campaign. Global OOH ad agency Billups worked with carbon intelligence firm Cedara to measure the environmental impact of OOH...
View ArticleGiving Season Lasts All Year Long for Production Company Spark & Riot
The end of the year is a time of giving, as people and companies open their wallets during the holidays and charities capture the bulk of their donations for the year. One company makes sure its giving...
View ArticleSeeing More Video Ads in Retail Environments? You’re Not Alone.
With companies as varied as Uber, PayPal, and Home Depot all pushing into the advertising business, Americans are seeing more ads. The increase, however, isn't limited to tiny squares on a smartphone....
View ArticleLeading Consumer Health Transformation With Purpose at Haleon
In this compelling episode of the Brave Commerce podcast, co-hosts Rachel Tipograph and Sarah Hofstetter sit down with Katie Williams, chief marketing officer of Haleon, parent company of consumer...
View ArticleMattel Faces Class-Action Suit Over Pornographic URL on Wicked Doll Packaging
It's not all fun and games for toy manufacturer Mattel, which was hit with a class-action lawsuit Tuesday over a high-profile packaging error on dolls depicting characters in Universal Pictures'...
View ArticleWalmart Closes Vizio Deal: 3 Things Advertisers Should Know
Walmart is officially even more connected to connected TV. Today, the retail giant closed its $2.3 billion deal for TV manufacturer Vizio, which was first announced in February. In a press release,...
View ArticleWTVT News Director John Hoffman to Retire
WTVT vice president and news director John Hoffman has announced that he will retire in February 2025. Hoffman has been in the role for the Tampa, Florida Fox-owned station since 2010. "I've been...
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